Backlinks
Earning links from sites the engines already trust, and what not to do.
Answer engines lean heavily on sources that other sources reference. A perfect article on a site nothing links to is a perfect article nothing quotes.
What Citeca does here#
- Finds realistic targets — sites in or adjacent to your category that link out to businesses like yours.
- Writes the outreach — a specific pitch referencing something real, not a template.
- Tracks every link — where it points, whether it is still live, and whether it passes authority.
- Flags nofollow — with what to do about it.
Note
Some items need you to press send, from your own address. A pitch to an editor lands very differently coming from the founder than from a tool, so Citeca writes it and leaves the sending to you.
What we will not do#
- Buy links. Against Google’s guidelines and detectable at scale.
- Private blog networks. They get deindexed, and take the sites linked from them down with them.
- Mass directory spam. Worthless at best, a negative signal at worst.
- Comment and forum link drops. Ignored by engines, and it damages the brand doing it.
Heads up
Anyone selling you a hundred backlinks for a flat fee is selling a liability. Cleaning up a toxic profile costs far more than the links did.
Nofollow links#
A nofollow link tells engines not to pass authority. It still has value — real traffic, brand visibility, and something for an engine to read — but it does not build authority. If a site will change it, the troubleshooting page has the wording that usually works.
Something missing or wrong here? Tell us and we will fix it.